MKT 260 - Marketing Management

Lecture Hours: 3 Lab Hours: 0 Credits: 3

Description: This course is a study of the marketing system from the decision-maker’s view, including how marketing strategies are planned and utilized in the market place.

Prerequisite(s): Take MGT 101 and MKT 101 with a minimum grade of C.

Course Topics:

Strategic marketing management and the economy
Market oriented strategic planning
Consumer buying behavior
Market segments and target markets
Product life cycle
Positioning
Product management
Pricing strategies
Marketing channels
Logistics
Advertising, sales promotions, public relations, and direct marketing
Marketing plan

Textbooks:
Textbook information can be found on the Book Inn website

Required Materials:

Computer with Internet access.
View computer requirements for the online portion of the course at www.sccsc.edu/OnlineSyllabiPolicies/.
Word processing software (must be able to save Word format)
Anti-virus software

Grading System:
An overall grade of C or higher is required for transferability.

A = 90 - 100
B = 80 - 89
C = 70 - 79
D = 60 - 69
F = 0 - 59

Student Learning Outcomes:

Define strategic management.
Describe the importance of building customer satisfaction, value, and retention.
Demonstrate how to analyze the key areas of a defined market.
Distinguish the techniques utilized with developing marketing strategies.
Compare the strategies associated with product management, branding decisions, and the pricing of products and services.
Distinguish the available options utilized in the management and delivery of marketing programs by a market-based business.
Create a marketing plan.

For SCC Online Courses:
If the course you are taking is online, please review the SCC Online Course Policies that include:

Identity Verification
Required materials for all online courses
Mandatory Attendance Requirement
Orientation and Support
Proctored Exams

Standard SCC Course Policies:
Please review the Standard Course Policies on the following topics:

Academic Integrity
Add/Drop period
Attendance
Classroom Conduct
Equal Access
IT Access
Online Behavior
Online Confidentiality
Services For Students with Disabilities
Student Concerns
Student Help Services
Withdrawals

Official Course Syllabus
2024-2025