May 07, 2024  
2020-2021 Catalog 
    
Catalog Navigation
  Publication Home
  President’s Welcome

  Programs of Study (A to Z)
  Programs of Study by Degree
  Programs of Study by Division
  Online Degrees
  Course Descriptions

  Admissions Policies
  College Costs
  Financial Aid

  Academic Policies
  Academic Calendar
  General Education
  Transfer Information

  About the College
  SCC Quick Links
  Services for Students
  Disclaimers & Notifications
HELP
2020-2021 Catalog Archived

ARV 261 - Advertising Design I

Class: 2 Lab: 3 Credits: 3
This course is an introduction to the advertising arts, including the principles, techniques, media, tools, and skills used in the visual communication field.
Prerequisite(s): Take ARV 163  with a minimum grade of C.
Course Topics:
  • Advanced use of design principles
  • Advertisement design
  • Audience analysis
  • Target market analysis
  • Branding
  • Customer relations
  • Advertising campaigns
Textbooks:
Textbook information can be found on the Book Inn Web site
Required Materials:
  • 1 USB jump drive
  • A supply of pencils and a sketch pad.
  • Access to course’s D2L online component.
Grading System:
A 90 - 100
B 80 - 89
C 70 - 79
D 60 - 69
F 0 - 59
Student Learning Outcomes:
  1. Demonstrate the principles and practices of advertising design.
  2. Create advertising designs that target a specific audience.
  3. Demonstrate graphic communication skills in advertisement layout, composition, and production.
  4. Analyze effective, professional advertisements and campaigns.
  5. Design an ad that fits the image of the brand.
For SCC Online Courses:
If the course you are taking is online, please review the SCC Online Policies that include:

  • Required materials for all online courses
  • Mandatory Attendance Requirement
  • Proctored Exams
Face Covering Requirements:
All faculty, staff and students must wear a face mask/covering at all times (absent a medical condition) on all SCC campuses when safe social distancing measures are not possible or difficult to follow. For further details, refer to the Student Guidelines for Face Coverings and Social Distancing on the SCC Coronavirus COVID-19 Information page.
Standard SCC Course Policies:
Please review the Standard SCC Course Polices on the following topics:

  • Academic Integrity
  • Academic Misconduct
  • Add/Drop period
  • Appeals Process
  • Class Attendance
  • Classroom Behavior (traditional and online)
  • Classroom Conduct/Expectations
  • Lab Procedures (general SCC policy regarding this)
  • Online Confidentiality
  • Services For Students with Disabilities
  • Withdrawal Policy


SCC Logo
Official Course Syllabus
2020-2021