BUS 180 - Social Media in Business

Class: 3 Credits: 3
This course is a study of social media use in business. Students explore different social media outlets and interact with a variety of social media platforms that support business strategies.

Prerequisite(s): Take ENG 032 and RDG 032 and CPT 101 with a minimum grade of C.

Course Topics:

History of social media.
Social media platforms.
Technology associated with social media.
Customer interactions with social media.
Benefits and risks using social media in business.

Textbooks:
Textbook information can be found on the Book Inn Web site

Required Materials:

Computer with Internet access.
Word processing software (must be able to save in Word format).
Anti-virus software.

Grading System:
An overall grade of C or higher is required for transferability.

A 90 - 100
B 80 - 89
C 70 - 79
D 60 - 69
F 0 - 59

Student Learning Outcomes:

Understand the ways in which business and non-profits use social media to engage customers.
Understand the foundational vocabulary and terminology of social media and social media analytics as well as the technologies involved in order to effectively communicate tactics, strategies and decisions related to social media.
Comprehend the changes to processes in a new economy that features ineractive technology that allows for engaging customers in dramatically different ways from the past.
Appreciate the strategic implications, including risks and ethical implications, of social media highlighting its “real time” aspect along with the speed and highly reproducible nature of such communication.
Critically evaluate a wide variety of commonly used social media and digital tools in order to assess their effectiveness as well as potential risks, limitations, and short-comings.
Analyze social media’s usefulness for business as a vehicle for facilitating customer communication and interactions.

For SCC Online Courses:
If the course you are taking is online, please review the SCC Online Policies that include:

Required materials for all online courses
Mandatory Attendance Requirement
Proctored Exams

Face Covering Requirements:
All faculty, staff and students must wear a face mask/covering at all times (absent a medical condition) on all SCC campuses when safe social distancing measures are not possible or difficult to follow. For further details, refer to the Student Guidelines for Face Coverings and Social Distancing on the SCC Coronavirus COVID-19 Information page.

Standard SCC Course Policies:
Please review the Standard SCC Course Polices on the following topics:

Academic Integrity
Academic Misconduct
Add/Drop period
Appeals Process
Class Attendance
Classroom Behavior (traditional and online)
Classroom Conduct/Expectations
Lab Procedures (general SCC policy regarding this)
Online Confidentiality
Services For Students with Disabilities
Withdrawal Policy

Official Course Syllabus
2020-2021