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Apr 19, 2024
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2020-2021 Catalog Archived
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MKT 101 - Marketing Class: 3 Credits: 3 This course covers an introduction to the field of marketing with a detailed study of the marketing concept and the processes of product development, pricing, promotion, and marketing distribution.
Prerequisite(s): Take ENG 032 and RDG 032 . Course Topics:
- Foundation of marketing
- Elements of marketing planning
- Psychology of consumer behavior
- Process of creating, managing, and pricing products
- Services and tangible products
- Elements involved in product distribution
- Elements of the promotional mix
Textbooks: Textbook information can be found on the Book Inn Web site Required Materials:
- Student should have access to a computer with Microsoft Office (Word) and Internet.
Grading System: An overall grade of C or higher is required for transferability.
A 90 - 100
B 80 - 89
C 70 - 79
D 60 - 69
F 0 - 59 Student Learning Outcomes:
- Summarize the foundation of marketing.
- Differentiate the elements of marketing planning.
- Describe the psychology of consumer behavior.
- Describe the process of creating products.
- Summarize the process of managing products.
- Compare services to tangible products.
- Review the concepts of pricing products.
- Describe the elements involved in product distribution.
- Compare the elements that make up the promotional mix.
- Complete a semester long project addressing the four principles of marketing.
For SCC Online Courses: If the course you are taking is online, please review the SCC Online Policies that include:
- Required materials for all online courses
- Mandatory Attendance Requirement
- Proctored Exams
Face Covering Requirements: All faculty, staff and students must wear a face mask/covering at all times (absent a medical condition) on all SCC campuses when safe social distancing measures are not possible or difficult to follow. For further details, refer to the Student Guidelines for Face Coverings and Social Distancing on the SCC Coronavirus COVID-19 Information page. Standard SCC Course Policies: Please review the Standard SCC Course Polices on the following topics:
- Academic Integrity
- Academic Misconduct
- Add/Drop period
- Appeals Process
- Class Attendance
- Classroom Behavior (traditional and online)
- Classroom Conduct/Expectations
- Lab Procedures (general SCC policy regarding this)
- Online Confidentiality
- Services For Students with Disabilities
- Withdrawal Policy
Official Course Syllabus 2020-2021
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