Apr 25, 2024  
2020-2021 Catalog 
    
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2020-2021 Catalog Archived

MKT 110 - Retailing

Class: 3 Credits: 3
This course is a study of the importance of retailing in American business and covers the concepts of store location, layout, merchandising, display, pricing, inventory control, promotional programs and profit management.
Prerequisite(s): Take ENG 032 , MAT 032  and RDG 032  with minimum grade of “C”.
Course Topics:

  • The influence of retailing on the American economy
  • Planning in retailing
  • The retailing environment
  • Location analysis
  • Management of retail operations
  • Retail administration
  • New store proposals
Textbooks:
Textbook information can be found on the Book Inn Web site
Required Materials:

  • Computer with Internet access
  • Word processing software (must be able to save Word format)
  • Anti-virus software
Grading System:
An overall grade of C or higher is required for transferability.

A 90 - 100
B 80 - 89
C 70 - 79
D 60 - 69
F 0 - 59

Student Learning Outcomes:

  1. Describe the influence of retailing on the American economy.
  2. Summarize the elements of planning in retailing.
  3. Contrast the types of forces in the retailing environment.
  4. Classify the decisions associated with location analysis.
  5. Demonstrate the tools utilized in the management of retail operations.
  6. Review issues associated with retail administration.
  7. Create a proposal for a new retail store.
For SCC Online Courses:
If the course you are taking is online, please review the SCC Online Policies that include:

  • Required materials for all online courses
  • Mandatory Attendance Requirement
  • Proctored Exams
Face Covering Requirements:
All faculty, staff and students must wear a face mask/covering at all times (absent a medical condition) on all SCC campuses when safe social distancing measures are not possible or difficult to follow. For further details, refer to the Student Guidelines for Face Coverings and Social Distancing on the SCC Coronavirus COVID-19 Information page.
Standard SCC Course Policies:
Please review the Standard SCC Course Polices on the following topics:

  • Academic Integrity
  • Academic Misconduct
  • Add/Drop period
  • Appeals Process
  • Class Attendance
  • Classroom Behavior (traditional and online)
  • Classroom Conduct/Expectations
  • Lab Procedures (general SCC policy regarding this)
  • Online Confidentiality
  • Services For Students with Disabilities
  • Withdrawal Policy


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Official Course Syllabus
2020-2021