Mar 28, 2024  
2020-2021 Catalog 
    
2020-2021 Catalog Archived

MKT 120 - Sales Principles


Class: 3 Credits: 3
This course is a study of the personal selling process with special emphasis on determining customer needs and developing effective communications and presentation skills.

Prerequisite(s): Take ENG 032 , MAT 032  and RDG 032  with minimum grade of “C”.
Course Topics:
  • The professional sales career
  • Components of professional selling
  • The base of the sales plan
  • The heart of the sales plan
  • Building future sales
  • Special aspects of the sales career

Textbooks:
Textbook information can be found on the Book Inn Web site
Required Materials:
  • Computer with Internet access
  • Word processing software (must be able to save Word format)
  • Anti-virus software

Grading System:
An overall grade of C or higher is required for transferability.

A 90 - 100
B 80 - 89
C 70 - 79
D 60 - 69
F 0 - 59


Student Learning Outcomes:
  1. Recognize how sales have evolved into a professional career.
  2. Identify the components that make up the foundation of professional selling.
  3. Describe the base of the sales plan. Analyze the elements of the heart of the sales plan.
  4. Classify the elements of building future sales.
  5. Compare the special aspects of a variety of sales careers.

For SCC Online Courses:
If the course you are taking is online, please review the SCC Online Policies that include:

  • Required materials for all online courses
  • Mandatory Attendance Requirement
  • Proctored Exams

Face Covering Requirements:
All faculty, staff and students must wear a face mask/covering at all times (absent a medical condition) on all SCC campuses when safe social distancing measures are not possible or difficult to follow. For further details, refer to the Student Guidelines for Face Coverings and Social Distancing on the SCC Coronavirus COVID-19 Information page.
Standard SCC Course Policies:
Please review the Standard SCC Course Polices on the following topics:

  • Academic Integrity
  • Academic Misconduct
  • Add/Drop period
  • Appeals Process
  • Class Attendance
  • Classroom Behavior (traditional and online)
  • Classroom Conduct/Expectations
  • Lab Procedures (general SCC policy regarding this)
  • Online Confidentiality
  • Services For Students with Disabilities
  • Withdrawal Policy


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Official Course Syllabus
2020-2021