MKT 240 - Advertising

Class: 3 Credits: 3
This course is a study of the role of advertising in the marketing of goods and services, including types of advertising, media, how advertising is created, agency functions, and regulatory aspects of advertising.

Prerequisite(s): Take ENG 032, MAT 032 and RDG 032 with minimum grade of “C”.

Course Topics:

Advertising methods for specific target markets.
Effects of advertising on economic, social, and legal issues in business.
Advertising campaigns to include: budget, proper media channels, strategy, and creation of the advertisement itself.

Textbooks:
Textbook information can be found on the Book Inn Web site

Required Materials:

Student should have access to a computer with Microsoft Office (Word) and Internet.

Grading System:
An overall grade of C or higher is required for transferability.

A 90 - 100
B 80 - 89
C 70 - 79
D 60 - 69
F 0 - 59

Student Learning Outcomes:

Distinguish between the different functions of advertising.
Plan efficiently and effectively for the best advertising method based on the target market.
Identify the key effects advertising has on economic, social, and legal issues in business.
Demonstrate an understanding of how an advertising campaign works, including: budget, proper media channels, strategy, and creation of the advertisement itself.
Construct the different stages of a successful advertising campaign.

For SCC Online Courses:
If the course you are taking is online, please review the SCC Online Policies that include:

Required materials for all online courses
Mandatory Attendance Requirement
Proctored Exams

Face Covering Requirements:
All faculty, staff and students must wear a face mask/covering at all times (absent a medical condition) on all SCC campuses when safe social distancing measures are not possible or difficult to follow. For further details, refer to the Student Guidelines for Face Coverings and Social Distancing on the SCC Coronavirus COVID-19 Information page.

Standard SCC Course Policies:
Please review the Standard SCC Course Polices on the following topics:

Academic Integrity
Academic Misconduct
Add/Drop period
Appeals Process
Class Attendance
Classroom Behavior (traditional and online)
Classroom Conduct/Expectations
Lab Procedures (general SCC policy regarding this)
Online Confidentiality
Services For Students with Disabilities
Withdrawal Policy

Official Course Syllabus
2020-2021