ARV 261 - Advertising Design I

Class: 2 Lab: 3 Credits: 3
This course is an introduction to the advertising arts, including the principles, techniques, media, tools, and skills used in the visual communication field.

Prerequisite(s): Take ARV 163 with a minimum grade of C.

Course Topics:

Advanced use of design principles
Advertisement design
Audience analysis
Target market analysis
Branding
Customer relations
Advertising campaigns

Textbooks:
Textbook information can be found on the Book Inn Web site

Required Materials:

1 USB jump drive
A supply of pencils and a sketch pad.
Access to course’s D2L online component.

Grading System:
A 90 - 100
B 80 - 89
C 70 - 79
D 60 - 69
F 0 - 59

Student Learning Outcomes:

Demonstrate the principles and practices of advertising design.
Create advertising designs that target a specific audience.
Demonstrate graphic communication skills in advertisement layout, composition, and production.
Analyze effective, professional advertisements and campaigns.
Design an ad that fits the image of the brand.

For SCC Online Courses:
If the course you are taking is online, please review the SCC Online Policies that include:

Required materials for all online courses
Mandatory Attendance Requirement
Proctored Exams

Standard SCC Course Policies:
Please review the Standard SCC Course Polices on the following topics:

Academic Integrity
Academic Misconduct
Add/Drop period
Appeals Process
Class Attendance
Classroom Behavior (traditional and online)
Classroom Conduct/Expectations
Lab Procedures (general SCC policy regarding this)
Online Confidentiality
Services For Students with Disabilities
Withdrawal Policy

Official Course Syllabus
2021-2022