MKT 101 - Marketing

Class: 3 Credits: 3
This course covers an introduction to the field of marketing with a detailed study of the marketing concept and the processes of product development, pricing, promotion, and marketing distribution.

Prerequisite(s): Take ENG 032 and RDG 032.

Course Topics:

Foundation of marketing
Elements of marketing planning
Psychology of consumer behavior
Process of creating, managing, and pricing products
Services and tangible products
Elements involved in product distribution
Elements of the promotional mix

Textbooks:
Textbook information can be found on the Book Inn Web site

Required Materials:

Student should have access to a computer with Microsoft Office (Word) and Internet.

Grading System:
An overall grade of C or higher is required for transferability.

A 90 - 100
B 80 - 89
C 70 - 79
D 60 - 69
F 0 - 59

Student Learning Outcomes:

Summarize the foundation of marketing.
Differentiate the elements of marketing planning.
Describe the psychology of consumer behavior.
Describe the process of creating products.
Summarize the process of managing products.
Compare services to tangible products.
Review the concepts of pricing products.
Describe the elements involved in product distribution.
Compare the elements that make up the promotional mix.
Complete a semester long project addressing the four principles of marketing.

For SCC Online Courses:
If the course you are taking is online, please review the SCC Online Policies that include:

Required materials for all online courses
Mandatory Attendance Requirement
Proctored Exams

Standard SCC Course Policies:
Please review the Standard SCC Course Polices on the following topics:

Academic Integrity
Academic Misconduct
Add/Drop period
Appeals Process
Class Attendance
Classroom Behavior (traditional and online)
Classroom Conduct/Expectations
Lab Procedures (general SCC policy regarding this)
Online Confidentiality
Services For Students with Disabilities
Withdrawal Policy

Official Course Syllabus
2021-2022