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Apr 27, 2024
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2021-2022 Catalog Archived
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MKT 110 - Retailing Class: 3 Credits: 3 This course is a study of the importance of retailing in American business and covers the concepts of store location, layout, merchandising, display, pricing, inventory control, promotional programs and profit management.
Prerequisite(s): Take ENG 032 , MAT 032 and RDG 032 with minimum grade of “C”. Course Topics:
- The influence of retailing on the American economy
- Planning in retailing
- The retailing environment
- Location analysis
- Management of retail operations
- Retail administration
- New store proposals
Textbooks: Textbook information can be found on the Book Inn Web site Required Materials:
- Computer with Internet access
- Word processing software (must be able to save Word format)
- Anti-virus software
Grading System: An overall grade of C or higher is required for transferability.
A 90 - 100
B 80 - 89
C 70 - 79
D 60 - 69
F 0 - 59 Student Learning Outcomes:
- Describe the influence of retailing on the American economy.
- Summarize the elements of planning in retailing.
- Contrast the types of forces in the retailing environment.
- Classify the decisions associated with location analysis.
- Demonstrate the tools utilized in the management of retail operations.
- Review issues associated with retail administration.
- Create a proposal for a new retail store.
For SCC Online Courses: If the course you are taking is online, please review the SCC Online Policies that include:
- Required materials for all online courses
- Mandatory Attendance Requirement
- Proctored Exams
Standard SCC Course Policies: Please review the Standard SCC Course Polices on the following topics:
- Academic Integrity
- Academic Misconduct
- Add/Drop period
- Appeals Process
- Class Attendance
- Classroom Behavior (traditional and online)
- Classroom Conduct/Expectations
- Lab Procedures (general SCC policy regarding this)
- Online Confidentiality
- Services For Students with Disabilities
- Withdrawal Policy
Official Course Syllabus 2021-2022
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