Nov 13, 2024  
2022-2023 SCC Catalog 
    
2022-2023 SCC Catalog Archived

ARV 261 - Advertising Design I


Class: 2 Lab: 3 Credits: 3
This course is an introduction to the advertising arts, including the principles, techniques, media, tools, and skills used in the visual communication field.

Prerequisite(s): Take ARV 163  with a minimum grade of C.
Course Topics:

  • Advanced use of design principles
  • Advertisement design
  • Audience analysis
  • Target market analysis
  • Branding
  • Customer relations
  • Advertising campaigns

Textbooks:
Textbook information can be found on the Book Inn Web site
Required Materials:

  • 1 USB jump drive
  • A supply of pencils and a sketch pad.
  • Access to course’s D2L online component.

Grading System:
A 90 - 100
B 80 - 89
C 70 - 79
D 60 - 69
F 0 - 59

Student Learning Outcomes:

  1. Demonstrate the principles and practices of advertising design.
  2. Create advertising designs that target a specific audience.
  3. Demonstrate graphic communication skills in advertisement layout, composition, and production.
  4. Analyze effective, professional advertisements and campaigns.
  5. Design an ad that fits the image of the brand.

For SCC Online Courses:
If the course you are taking is online, please review the SCC Online Course Policies  that include:

  • Identity Verification
  • Required materials for all online courses
  • Mandatory Attendance Requirement
  • Orientation and Support
  • Proctored Exams

Standard SCC Course Policies:
Please review the Standard Course Policies  on the following topics:

  • Academic Integrity
  • Add/Drop period
  • Attendance
  • Classroom Conduct
  • Equal Access
  • IT Access
  • Online Behavior
  • Online Confidentiality
  • Services For Students with Disabilities
  • Student Concerns
  • Student Help Services
  • Withdrawals


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Official Course Syllabus
2022-2023