BUS 180 - Social Media in Business

• History of social media.
• Social media platforms.
• Technology associated with social media.
• Customer interactions with social media.
• Benefits and risks using social media in business.

• Computer with Internet access.
• Word processing software (must be able to save in Word format).
• Anti-virus software.

A 90 - 100
B 80 - 89
C 70 - 79
D 60 - 69
F 0 - 59

1. Understand the ways in which business and non-profits use social media to engage customers.
2. Understand the foundational vocabulary and terminology of social media and social media analytics as well as the technologies involved in order to effectively communicate tactics, strategies and decisions related to social media.
3. Comprehend the changes to processes in a new economy that features ineractive technology that allows for engaging customers in dramatically different ways from the past.
4. Appreciate the strategic implications, including risks and ethical implications, of social media highlighting its “real time” aspect along with the speed and highly reproducible nature of such communication.
5. Critically evaluate a wide variety of commonly used social media and digital tools in order to assess their effectiveness as well as potential risks, limitations, and short-comings.
6. Analyze social media’s usefulness for business as a vehicle for facilitating customer communication and interactions.

• Identity Verification
• Required materials for all online courses
• Mandatory Attendance Requirement
• Orientation and Support
• Proctored Exams

• Academic Integrity
• Add/Drop period
• Attendance
• Classroom Conduct
• Equal Access
• IT Access
• Online Behavior
• Online Confidentiality
• Services For Students with Disabilities
• Student Concerns
• Student Help Services
• Withdrawals