MKT 120 - Sales Principles Lecture Hours: 3 Lab Hours: 0 Credits: 3
Description: This course is a study of the personal selling process with special emphasis on determining customer needs and developing effective communications and presentation skills.
Prerequisite(s): Take ENG 032 , MAT 100 and RDG 100 with minimum grade of C. Course Topics:
- The professional sales career
- Components of professional selling
- The base of the sales plan
- The heart of the sales plan
- Building future sales
- Special aspects of the sales career
Textbooks: Textbook information can be found on the Book Inn website Required Materials:
- Computer with Internet access
- Word processing software (must be able to save Word format)
- Anti-virus software
Grading System: An overall grade of C or higher is required for transferability.
A = 90 - 100
B = 80 - 89
C = 70 - 79
D = 60 - 69
F = 0 - 59 Student Learning Outcomes:
- Recognize how sales have evolved into a professional career.
- Identify the components that make up the foundation of professional selling.
- Describe the base of the sales plan. Analyze the elements of the heart of the sales plan.
- Classify the elements of building future sales.
- Compare the special aspects of a variety of sales careers.
For SCC Online Courses: If the course you are taking is online, please review the SCC Online Course Policies that include:
- Identity Verification
- Required materials for all online courses
- Mandatory Attendance Requirement
- Orientation and Support
- Proctored Exams
Standard SCC Course Policies: Please review the Standard Course Policies on the following topics:
- Academic Integrity
- Add/Drop period
- Attendance
- Classroom Conduct
- Equal Access
- IT Access
- Online Behavior
- Online Confidentiality
- Services For Students with Disabilities
- Student Concerns
- Student Help Services
- Withdrawals
Official Course Syllabus 2024-2025
|