Program Start Date: Fall or Spring terms
Minimum Program Length: 64 academic weeks; 4 terms day or online; 61 credits
Curriculum Code: 35030
Management with Marketing Electives students develop effective management skills related to marketing and sales. Students focus on developing sales strategies to maximize revenues through effective product development, pricing, promotion and placement in the market. Topics include retailing, advertising, consumer needs and customer service. This program is offered online as well as in traditional classes.
Students develop advertising campaigns, make sales presentations, and conduct market research surveys and complete accounting and finance simulations using microcomputer applications. They develop problem-solving, interpersonal and communication skills.
Salesperson, sales manager trainee, retail manager, advertising supervisor, marketing information specialist and customer service manager.
EEDA Career Cluster:
Hospitality & Tourism; Business, Management & Administration; Finance