Management with Marketing Electives, AAS

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Program Start Date: Fall or Spring terms
Minimum Program Length: 64 academic weeks; 4 terms day or online; 61 credits
Curriculum Code: 35030

Program Description

Management with Marketing Electives students develop effective management skills related to marketing and sales. Students focus on developing sales strategies to maximize revenues through effective product development, pricing, promotion and placement in the market. Topics include retailing, advertising, consumer needs and customer service. This program is offered online as well as in traditional classes.

Practical Experience

Students develop advertising campaigns, make sales presentations, and conduct market research surveys and complete accounting and finance simulations using microcomputer applications. They develop problem-solving, interpersonal and communication skills.

Professional Opportunities

Salesperson, sales manager trainee, retail manager, advertising supervisor, marketing information specialist and customer service manager.

EEDA Career Cluster:

Hospitality & Tourism; Business, Management & Administration; Finance

Course Requirements

BAF 230 - Computers in Finance Credits: 3
BUS 180 - Social Media in Business Credits: 3
COL 101 - College Orientation Credits: 1
(Note: Students who place into two or more developmental areas are required to take COL 103 in place of .COL 101 .)
ECO 210 - Macroeconomics Credits: 3
ENG 101 - English Composition I Credits: 3
ENG 102 - English Composition II Credits: 3
MAT 120 - Probability & Statistics Credits: 3
MKT 110 - Retailing Credits: 3
MKT 120 - Sales Principles Credits: 3
MKT 240 - Advertising Credits: 3
SPC 205 - Public Speaking Credits: 3

Core Requirements for Management

ACC 101 - Accounting Principles I Credits: 3
ACC 102 - Accounting Principles II Credits: 3
ACC 240 - Computerized Accounting Credits: 3
BAF 101 - Personal Finance Credits: 3
BUS 121 - Business Law I Credits: 3
CPT 101 - Introduction to Computers Credits: 3
MGT 101 - Principles of Management Credits: 3
MGT 201 - Human Resource Management Credits: 3
MGT 206 - Management Spreadsheets Credits: 3
MKT 101 - Marketing Credits: 3

Total Credits: 61

Semester Display

Total Credits: 61

** A grade of “C” or better is required.

Program Learning Outcomes

Students will be able to:

Employ the four functions of management (plan, organize, lead, control).
Apply human resource management skills, regulations and policies.
Apply routine accounting, financial and budgeting skills.
Demonstrate knowledge of business ethics and law in assessing case studies.
Apply the 4 principles of marketing (product, price, placement, promotion).
Demonstrate the ability to speak publicly, listen actively, and respond effectively

Management with Marketing Electives, AAS

Program Description

Practical Experience

Professional Opportunities

EEDA Career Cluster:

Course Requirements

Core Requirements for Management

Total Credits: 61

Semester Display

First Semester

Second Semester

Third Semester

Fourth Semester

Total Credits: 61

Program Learning Outcomes