Management with Marketing Electives, AAS

Program Start Date: Fall or Spring terms
Minimum Program Length: 64 academic weeks; 4 terms day or online; 61 credits
Program ID:  AAS.M-MKT
Curriculum Code: 35030

Program Description

Management with Marketing Electives students develop effective management skills related to marketing and sales. Students focus on developing sales strategies to maximize revenues through effective product development, pricing, promotion, and placement in the market. Topics include retailing, advertising, consumer needs and customer service. This program is offered online as well as in traditional classes.

Practical Experience

Students develop advertising campaigns, make sales presentations, and conduct market research surveys, and complete accounting and finance simulations using microcomputer applications. They develop problem-solving, interpersonal and communication skills.

Professional Opportunities

Salesperson, sales manager trainee, retail manager, advertising supervisor, marketing information specialist and customer service manager.

EEDA Career Cluster:

Hospitality & Tourism; Business, Management & Administration; Finance

Program Learning Outcomes

Students will be able to:

1. Employ the four functions of management (plan, organize, lead, control).
2. Apply human resource management skills, regulations, and policies.
3. Apply routine accounting, financial and budgeting skills.
4. Demonstrate knowledge of business ethics and law in assessing case studies.
5. Apply the 4 principles of marketing (product, price, placement, promotion).
6. Demonstrate the ability to speak publicly, listen actively, and respond effectively.