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May 08, 2024
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2020-2021 Catalog Archived
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MKT 260 - Marketing Management Class: 3 Credits: 3 This course is a study of the marketing system from the decision-maker’s view, including how marketing strategies are planned and utilized in the market place.
Prerequisite(s): Take MGT 101 and MKT 101 with a minimum grade of “C”. Course Topics:
- Strategic marketing management and the economy
- Market oriented strategic planning
- Consumer buying behavior
- Market segments and target markets
- Product life cycle
- Positioning
- Product management
- Pricing strategies
- Marketing channels
- Logistics
- Advertising, sales promotions, public relations, and direct marketing
- Marketing plan
Textbooks: Textbook information can be found on the Book Inn Web site Required Materials:
- Computer with Internet access.
View computer requirements for the online portion of the course at www.sccsc.edu/OnlineSyllabiPolicies/.
- Word processing software (must be able to save Word format)
- Anti-virus software
Grading System: An overall grade of C or higher is required for transferability.
A 90 - 100
B 80 - 89
C 70 - 79
D 60 - 69
F 0 - 59 Student Learning Outcomes:
- Define strategic management.
- Describe the importance of building customer satisfaction, value, and retention.
- Demonstrate how to analyze the key areas of a defined market.
- Distinguish the techniques utilized with developing marketing strategies.
- Compare the strategies associated with product management, branding decisions, and the pricing of products and services.
- Distinguish the available options utilized in the management and delivery of marketing programs by a market-based business.
- Create a marketing plan.
For SCC Online Courses: If the course you are taking is online, please review the SCC Online Policies that include:
- Required materials for all online courses
- Mandatory Attendance Requirement
- Proctored Exams
Face Covering Requirements: All faculty, staff and students must wear a face mask/covering at all times (absent a medical condition) on all SCC campuses when safe social distancing measures are not possible or difficult to follow. For further details, refer to the Student Guidelines for Face Coverings and Social Distancing on the SCC Coronavirus COVID-19 Information page. Standard SCC Course Policies: Please review the Standard SCC Course Polices on the following topics:
- Academic Integrity
- Academic Misconduct
- Add/Drop period
- Appeals Process
- Class Attendance
- Classroom Behavior (traditional and online)
- Classroom Conduct/Expectations
- Lab Procedures (general SCC policy regarding this)
- Online Confidentiality
- Services For Students with Disabilities
- Withdrawal Policy
Official Course Syllabus 2020-2021
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