Apr 27, 2024  
2021-2022 Catalog 
    
Catalog Navigation
  Publication Home
  President’s Welcome

  Programs of Study (A to Z)
  Programs of Study by Degree
  Programs of Study by Division
  Online Degrees
  Course Descriptions

  Admissions Policies
  College Costs
  Financial Aid

  Academic Policies
  Academic Calendar
  General Education
  Transfer Information

  About the College
  SCC Quick Links
  Services for Students
  Disclaimers & Notifications
HELP
2021-2022 Catalog Archived

MKT 260 - Marketing Management

Class: 3 Credits: 3
This course is a study of the marketing system from the decision-maker’s view, including how marketing strategies are planned and utilized in the market place.
Prerequisite(s): Take MGT 101  and MKT 101  with a minimum grade of “C”.
Course Topics:
  • Strategic marketing management and the economy
  • Market oriented strategic planning
  • Consumer buying behavior
  • Market segments and target markets
  • Product life cycle
  • Positioning
  • Product management
  • Pricing strategies
  • Marketing channels
  • Logistics
  • Advertising, sales promotions, public relations, and direct marketing
  • Marketing plan
Textbooks:
Textbook information can be found on the Book Inn Web site
Required Materials:
  • Computer with Internet access.
    View computer requirements for the online portion of the course at www.sccsc.edu/OnlineSyllabiPolicies/.
  • Word processing software (must be able to save Word format)
  • Anti-virus software
Grading System:
An overall grade of C or higher is required for transferability.

A 90 - 100
B 80 - 89
C 70 - 79
D 60 - 69
F 0 - 59

Student Learning Outcomes:
  1. Define strategic management.
  2. Describe the importance of building customer satisfaction, value, and retention.
  3. Demonstrate how to analyze the key areas of a defined market. 
  4. Distinguish the techniques utilized with developing marketing strategies.
  5. Compare the strategies associated with product management, branding decisions, and the pricing of products and services.
  6. Distinguish the available options utilized in the management and delivery of marketing programs by a market-based business. 
  7. Create a marketing plan.
For SCC Online Courses:
If the course you are taking is online, please review the SCC Online Policies that include:

  • Required materials for all online courses
  • Mandatory Attendance Requirement
  • Proctored Exams
Standard SCC Course Policies:
Please review the Standard SCC Course Polices on the following topics:

  • Academic Integrity
  • Academic Misconduct
  • Add/Drop period
  • Appeals Process
  • Class Attendance
  • Classroom Behavior (traditional and online)
  • Classroom Conduct/Expectations
  • Lab Procedures (general SCC policy regarding this)
  • Online Confidentiality
  • Services For Students with Disabilities
  • Withdrawal Policy



Official Course Syllabus
2021-2022