MKT 120 - Sales Principles

Class: 3 Credits: 3
This course is a study of the personal selling process with special emphasis on determining customer needs and developing effective communications and presentation skills.

Prerequisite(s): Take ENG 032, MAT 032 or MAT 100, and RDG 032 with minimum grade of “C”.

Course Topics:

The professional sales career
Components of professional selling
The base of the sales plan
The heart of the sales plan
Building future sales
Special aspects of the sales career

Textbooks:
Textbook information can be found on the Book Inn Web site

Required Materials:

Computer with Internet access
Word processing software (must be able to save Word format)
Anti-virus software

Grading System:
An overall grade of C or higher is required for transferability.

A 90 - 100
B 80 - 89
C 70 - 79
D 60 - 69
F 0 - 59

Student Learning Outcomes:

Recognize how sales have evolved into a professional career.
Identify the components that make up the foundation of professional selling.
Describe the base of the sales plan. Analyze the elements of the heart of the sales plan.
Classify the elements of building future sales.
Compare the special aspects of a variety of sales careers.

For SCC Online Courses:
If the course you are taking is online, please review the SCC Online Course Policies that include:

Identity Verification
Required materials for all online courses
Mandatory Attendance Requirement
Orientation and Support
Proctored Exams

Standard SCC Course Policies:
Please review the Standard Course Policies on the following topics:

Academic Integrity
Add/Drop period
Attendance
Classroom Conduct
Equal Access
IT Access
Online Behavior
Online Confidentiality
Services For Students with Disabilities
Student Concerns
Student Help Services
Withdrawals

Official Course Syllabus
2022-2023