MKT 240 - Advertising

Class: 3 Credits: 3
This course is a study of the role of advertising in the marketing of goods and services, including types of advertising, media, how advertising is created, agency functions, and regulatory aspects of advertising.

Prerequisite(s): Take ENG 032, MAT 032 or MAT 100, and RDG 032 with minimum grade of “C”.

Course Topics:

Advertising methods for specific target markets.
Effects of advertising on economic, social, and legal issues in business.
Advertising campaigns to include: budget, proper media channels, strategy, and creation of the advertisement itself.

Textbooks:
Textbook information can be found on the Book Inn Web site

Required Materials:

Student should have access to a computer with Microsoft Office (Word) and Internet.

Grading System:
An overall grade of C or higher is required for transferability.

A 90 - 100
B 80 - 89
C 70 - 79
D 60 - 69
F 0 - 59

Student Learning Outcomes:

Distinguish between the different functions of advertising.
Plan efficiently and effectively for the best advertising method based on the target market.
Identify the key effects advertising has on economic, social, and legal issues in business.
Demonstrate an understanding of how an advertising campaign works, including: budget, proper media channels, strategy, and creation of the advertisement itself.
Construct the different stages of a successful advertising campaign.

For SCC Online Courses:
If the course you are taking is online, please review the SCC Online Course Policies that include:

Identity Verification
Required materials for all online courses
Mandatory Attendance Requirement
Orientation and Support
Proctored Exams

Standard SCC Course Policies:
Please review the Standard Course Policies on the following topics:

Academic Integrity
Add/Drop period
Attendance
Classroom Conduct
Equal Access
IT Access
Online Behavior
Online Confidentiality
Services For Students with Disabilities
Student Concerns
Student Help Services
Withdrawals

Official Course Syllabus
2022-2023