BUS 180 - Social Media in Business
Lecture Hours: 3 Credits: 3
Description: This course is a study of social media use in business. Students explore different social media outlets and interact with a variety of social media platforms that support business strategies.
Prerequisite(s): Take ENG 100 and RDG 100 with a minimum grade of C.
Course Topics:
- History of social media
- Social media platforms
- Technology associated with social media
- Customer interactions with social media
- Benefits and risks using social media in business
Textbooks:
Textbook information can be found on the Chaser’s Bark Shop website
Required Materials:
- Computer with Internet access
- Word processing software (must be able to save in Word format)
- Anti-virus software
Grading System:
An overall grade of C or higher is required for transferability.
A = 90 - 100
B = 80 - 89
C = 70 - 79
D = 60 - 69
F = 0 - 59
Student Learning Outcomes:
- Identify and explain the core functions and purpose of major social media platforms.
- Describe foundational social media marketing concepts, including target audiences, content strategies, and engagement metrics.
- Analyze examples of social media content to determine effectiveness based on audience, message, and platform.
- Create a basic social media content plan that aligns with a simple marketing objective.
For SCC Online Courses:
If the course you are taking is online, please review the SCC Online Course Policies that include:
- Identity Verification
- Required materials for all online courses
- Mandatory Attendance Requirement
- Orientation and Support
- Proctored Exams
Standard SCC Course Policies:
Please review the Standard Course Policies on the following topics:
- Academic Integrity
- Add/Drop period
- Attendance
- Classroom Conduct
- Equal Access
- IT Access
- Online Behavior
- Online Confidentiality
- Services For Students with Disabilities
- Student Concerns
- Student Help Services
- Withdrawals
Official Course Syllabus
2026-2027
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