MKT 101 - Marketing

Lecture Hours: 3 Lab Hours: 0 Credits: 3

Description: This course covers an introduction to the field of marketing with a detailed study of the marketing concept and the processes of product development, pricing, promotion, and marketing distribution.

Prerequisite(s): Take ENG 100 and RDG 100 with minimum grade of C.

Course Topics:

Foundation of marketing
Elements of marketing planning
Psychology of consumer behavior
Process of creating, managing, and pricing products
Services and tangible products
Elements involved in product distribution
Elements of the promotional mix

Textbooks:
Textbook information can be found on the Chaser’s Bark Shop website

Required Materials:

Student should have access to a computer with Microsoft Office (Word) and Internet

Grading System:
An overall grade of C or higher is required for transferability.

A = 90 - 100
B = 80 - 89
C = 70 - 79
D = 60 - 69
F = 0 - 59

Student Learning Outcomes:

Explain the marketing concept and its role in creating value for customers and organizations.
Describe the components of the four Ps (product, price, promotion, and place) and how they shape marketing strategy.
Analyze the processes involved in developing and managing products as part of an overall marketing plan.
Apply the four Ps of marketing to evaluate or create a basic marketing plan.

For SCC Online Courses:
If the course you are taking is online, please review the SCC Online Course Policies that include:

Identity Verification
Required materials for all online courses
Mandatory Attendance Requirement
Orientation and Support
Proctored Exams

Standard SCC Course Policies:
Please review the Standard Course Policies on the following topics:

Academic Integrity
Add/Drop period
Attendance
Classroom Conduct
Equal Access
IT Access
Online Behavior
Online Confidentiality
Services For Students with Disabilities
Student Concerns
Student Help Services
Withdrawals

Official Course Syllabus
2026-2027