2023-2024 Catalog Archived
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MKT 101 - Marketing
Lecture Hours: 3 Lab Hours: 0 Credits: 3
Description: This course covers an introduction to the field of marketing with a detailed study of the marketing concept and the processes of product development, pricing, promotion, and marketing distribution.
Prerequisite(s): Take ENG 032 and RDG 100 with minimum grade of C.
Course Topics:
- Foundation of marketing
- Elements of marketing planning
- Psychology of consumer behavior
- Process of creating, managing, and pricing products
- Services and tangible products
- Elements involved in product distribution
- Elements of the promotional mix
Textbooks:
Textbook information can be found on the Book Inn website
Required Materials:
- Student should have access to a computer with Microsoft Office (Word) and Internet.
Grading System:
An overall grade of C or higher is required for transferability.
A = 90 - 100
B = 80 - 89
C = 70 - 79
D = 60 - 69
F = 0 - 59
Student Learning Outcomes:
- Summarize the foundation of marketing.
- Differentiate the elements of marketing planning.
- Describe the psychology of consumer behavior.
- Describe the process of creating products.
- Summarize the process of managing products.
- Compare services to tangible products.
- Review the concepts of pricing products.
- Describe the elements involved in product distribution.
- Compare the elements that make up the promotional mix.
- Complete a semester long project addressing the four principles of marketing.
For SCC Online Courses:
If the course you are taking is online, please review the SCC Online Course Policies that include:
- Identity Verification
- Required materials for all online courses
- Mandatory Attendance Requirement
- Orientation and Support
- Proctored Exams
Standard SCC Course Policies:
Please review the Standard Course Policies on the following topics:
- Academic Integrity
- Add/Drop period
- Attendance
- Classroom Conduct
- Equal Access
- IT Access
- Online Behavior
- Online Confidentiality
- Services For Students with Disabilities
- Student Concerns
- Student Help Services
- Withdrawals
Official Course Syllabus
2023-2024
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