Dec 10, 2023  
2023-2024 Catalog 
2023-2024 Catalog

MKT 101 - Marketing

Lecture Hours: 3 Lab Hours: 0 Credits: 3

Description: This course covers an introduction to the field of marketing with a detailed study of the marketing concept and the processes of product development, pricing, promotion, and marketing distribution.

Prerequisite(s): Take ENG 032  and RDG 100  with minimum grade of C.
Course Topics:
  • Foundation of marketing
  • Elements of marketing planning
  • Psychology of consumer behavior
  • Process of creating, managing, and pricing products
  • Services and tangible products
  • Elements involved in product distribution
  • Elements of the promotional mix

Textbook information can be found on the Book Inn website
Required Materials:
  • Student should have access to a computer with Microsoft Office (Word) and Internet.

Grading System:
An overall grade of C or higher is required for transferability.

A = 90 - 100
B = 80 - 89
C = 70 - 79
D = 60 - 69
F =   0 - 59

Student Learning Outcomes:
  1. Summarize the foundation of marketing.
  2. Differentiate the elements of marketing planning.
  3. Describe the psychology of consumer behavior.
  4. Describe the process of creating products.
  5. Summarize the process of managing products.
  6. Compare services to tangible products.
  7. Review the concepts of pricing products.
  8. Describe the elements involved in product distribution.
  9. Compare the elements that make up the promotional mix.
  10. Complete a semester long project addressing the four principles of marketing.

For SCC Online Courses:
If the course you are taking is online, please review the SCC Online Course Policies  that include:

  • Identity Verification
  • Required materials for all online courses
  • Mandatory Attendance Requirement
  • Orientation and Support
  • Proctored Exams

Standard SCC Course Policies:
Please review the Standard Course Policies  on the following topics:

  • Academic Integrity
  • Add/Drop period
  • Attendance
  • Classroom Conduct
  • Equal Access
  • IT Access
  • Online Behavior
  • Online Confidentiality
  • Services For Students with Disabilities
  • Student Concerns
  • Student Help Services
  • Withdrawals

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