MKT 260 - Marketing Management
Lecture Hours: 3 Lab Hours: 0 Credits: 3
Description: This course is a study of the marketing system from the decision-maker’s view, including how marketing strategies are planned and utilized in the market place.
Prerequisite(s): Take MGT 101 and MKT 101 with a minimum grade of C.
Course Topics:
- Strategic marketing management and the economy
- Market oriented strategic planning
- Consumer buying behavior
- Market segments and target markets
- Product life cycle
- Positioning
- Product management
- Pricing strategies
- Marketing channels
- Logistics
- Advertising, sales promotions, public relations, and direct marketing
- Marketing plan
Textbooks:
Textbook information can be found on the Chaser’s Bark Shop website
Required Materials:
Grading System:
An overall grade of C or higher is required for transferability.
A = 90 - 100
B = 80 - 89
C = 70 - 79
D = 60 - 69
F = 0 - 59
Student Learning Outcomes:
- Apply core marketing concepts to support managerial decision-making in competitive markets.
- Analyze consumer behavior and apply marketing communication and branding strategies to specific target markets.
- Design a comprehensive marketing plan aligned with organizational goals and market conditions.
- Evaluate ethical, legal, and social responsibility considerations in marketing decision-making.
For SCC Online Courses:
If the course you are taking is online, please review the SCC Online Course Policies that include:
- Identity Verification
- Required materials for all online courses
- Mandatory Attendance Requirement
- Orientation and Support
- Proctored Exams
Standard SCC Course Policies:
Please review the Standard Course Policies on the following topics:
- Academic Integrity
- Add/Drop period
- Attendance
- Classroom Conduct
- Equal Access
- IT Access
- Online Behavior
- Online Confidentiality
- Services For Students with Disabilities
- Student Concerns
- Student Help Services
- Withdrawals
Official Course Syllabus
2026-2027
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