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Nov 21, 2024
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2023-2024 SCC Catalog Archived
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MKT 240 - Advertising
Lecture Hours: 3 Lab Hours: 0 Credits: 3
Description: This course is a study of the role of advertising in the marketing of goods and services, including types of advertising, media, how advertising is created, agency functions, and regulatory aspects of advertising.
Prerequisite(s): Take ENG 032 , MAT 100 and RDG 100 with minimum grade of C.
Course Topics:
- Advertising methods for specific target markets.
- Effects of advertising on economic, social, and legal issues in business.
- Advertising campaigns to include: budget, proper media channels, strategy, and creation of the advertisement itself.
Textbooks:
Textbook information can be found on the Book Inn website
Required Materials:
- Student should have access to a computer with Microsoft Office (Word) and Internet.
Grading System:
An overall grade of C or higher is required for transferability.
A = 90 - 100
B = 80 - 89
C = 70 - 79
D = 60 - 69
F = 0 - 59
Student Learning Outcomes:
- Distinguish between the different functions of advertising.
- Plan efficiently and effectively for the best advertising method based on the target market.
- Identify the key effects advertising has on economic, social, and legal issues in business.
- Demonstrate an understanding of how an advertising campaign works, including: budget, proper media channels, strategy, and creation of the advertisement itself.
- Construct the different stages of a successful advertising campaign.
For SCC Online Courses:
If the course you are taking is online, please review the SCC Online Course Policies that include:
- Identity Verification
- Required materials for all online courses
- Mandatory Attendance Requirement
- Orientation and Support
- Proctored Exams
Standard SCC Course Policies:
Please review the Standard Course Policies on the following topics:
- Academic Integrity
- Add/Drop period
- Attendance
- Classroom Conduct
- Equal Access
- IT Access
- Online Behavior
- Online Confidentiality
- Services For Students with Disabilities
- Student Concerns
- Student Help Services
- Withdrawals
Official Course Syllabus
2023-2024
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