Nov 06, 2024  
2023-2024 SCC Catalog 
    
2023-2024 SCC Catalog Archived

MKT 240 - Advertising


Lecture Hours: 3 Lab Hours: 0 Credits: 3

Description: This course is a study of the role of advertising in the marketing of goods and services, including types of advertising, media, how advertising is created, agency functions, and regulatory aspects of advertising.

Prerequisite(s): Take ENG 032 , MAT 100  and RDG 100  with minimum grade of C.
Course Topics:
  • Advertising methods for specific target markets.
  • Effects of advertising on economic, social, and legal issues in business.
  • Advertising campaigns to include: budget, proper media channels, strategy, and creation of the advertisement itself.

Textbooks:
Textbook information can be found on the Book Inn website
Required Materials:
  • Student should have access to a computer with Microsoft Office (Word) and Internet.

Grading System:
An overall grade of C or higher is required for transferability.

A = 90 - 100
B = 80 - 89
C = 70 - 79
D = 60 - 69
F =   0 - 59


Student Learning Outcomes:
  1. Distinguish between the different functions of advertising.
  2. Plan efficiently and effectively for the best advertising method based on the target market.
  3. Identify the key effects advertising has on economic, social, and legal issues in business.
  4. Demonstrate an understanding of how an advertising campaign works, including: budget, proper media channels, strategy, and creation of the advertisement itself.
  5. Construct the different stages of a successful advertising campaign.

For SCC Online Courses:
If the course you are taking is online, please review the SCC Online Course Policies  that include:

  • Identity Verification
  • Required materials for all online courses
  • Mandatory Attendance Requirement
  • Orientation and Support
  • Proctored Exams

Standard SCC Course Policies:
Please review the Standard Course Policies  on the following topics:

  • Academic Integrity
  • Add/Drop period
  • Attendance
  • Classroom Conduct
  • Equal Access
  • IT Access
  • Online Behavior
  • Online Confidentiality
  • Services For Students with Disabilities
  • Student Concerns
  • Student Help Services
  • Withdrawals


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Official Course Syllabus
2023-2024