Dec 22, 2024  
2023-2024 SCC Catalog 
    
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2023-2024 SCC Catalog Archived

MKT 260 - Marketing Management

Lecture Hours: 3 Lab Hours: 0 Credits: 3
Description: This course is a study of the marketing system from the decision-maker’s view, including how marketing strategies are planned and utilized in the market place.
Prerequisite(s): Take MGT 101  and MKT 101  with a minimum grade of C.
Course Topics:
  • Strategic marketing management and the economy
  • Market oriented strategic planning
  • Consumer buying behavior
  • Market segments and target markets
  • Product life cycle
  • Positioning
  • Product management
  • Pricing strategies
  • Marketing channels
  • Logistics
  • Advertising, sales promotions, public relations, and direct marketing
  • Marketing plan
Textbooks:
Textbook information can be found on the Book Inn website
Required Materials:
  • Computer with Internet access.
    View computer requirements for the online portion of the course at www.sccsc.edu/OnlineSyllabiPolicies/.
  • Word processing software (must be able to save Word format)
  • Anti-virus software
Grading System:
An overall grade of C or higher is required for transferability.

A = 90 - 100
B = 80 - 89
C = 70 - 79
D = 60 - 69
F =   0 - 59

Student Learning Outcomes:
  1. Define strategic management.
  2. Describe the importance of building customer satisfaction, value, and retention.
  3. Demonstrate how to analyze the key areas of a defined market. 
  4. Distinguish the techniques utilized with developing marketing strategies.
  5. Compare the strategies associated with product management, branding decisions, and the pricing of products and services.
  6. Distinguish the available options utilized in the management and delivery of marketing programs by a market-based business. 
  7. Create a marketing plan.
For SCC Online Courses:
If the course you are taking is online, please review the SCC Online Course Policies  that include:

  • Identity Verification
  • Required materials for all online courses
  • Mandatory Attendance Requirement
  • Orientation and Support
  • Proctored Exams
Standard SCC Course Policies:
Please review the Standard Course Policies  on the following topics:

  • Academic Integrity
  • Add/Drop period
  • Attendance
  • Classroom Conduct
  • Equal Access
  • IT Access
  • Online Behavior
  • Online Confidentiality
  • Services For Students with Disabilities
  • Student Concerns
  • Student Help Services
  • Withdrawals


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Official Course Syllabus
2023-2024